San Diego, CA (PRWEB) November 10, 2009 -
Platformic, an end-to-end online web development environment (OWDE) and content management system (CMS) that allows businesses to quickly and easily build and maintain websites without coding or 3rd party authoring tools, today unveiled its new SocialSite Social Media Platform. SocialSite is a complete, integrated social media creation environment that enables companies to build highly customizable, complex communities to attract and retain website visitors and maximize brand interaction. With the new product, website administrators can easily integrate comprehensive social networking and social media functionality into any Platformic Enterprise website without requiring code, ftp, manual style sheets or JavaScript.
At Platformic, we recognize the importance of social media as a tool for enhancing both the awareness and image of enterprise sites and brands. Because the social media paradigm revolves around content, we recognized the need for an integrated solution with the same flexibility and extreme customizability that customers have come to expect using our enterprise content management platform. With the release of SocialSite we have made it easy for the site administrator to develop new and compelling ways for website visitors to interact with content. The dynamic nature of this approach ensures continued community participation and makes SocialSite an invaluable part of the Platformic Enterprise solution, said CEO, Claudio Canive.
Website visitors can use the new environment to create their own user profiles, blog, comment and recommend content to other users, and add rich media, such as photo galleries and video. Site members can invite friends and message each other based on their privacy settings. Comments, recommendations, ratings, and other user generated content (UGC) can be searched via Platformics SiteSearch, which allows all article, user, and rich media-based content to be searched from a single, seamless location. Site administrators can search UGC in a myriad of different ways including by category, most recent, most popular and most recommended. Unlike third party solutions, where coding is required to build and optimize the social media experience, using a point and click methodology, administrators can place SocialSite modules on any page and configure how user content can be displayed and integrated into the website without writing a single line of code.
Now more than ever visitors, members, fans, and customers want to feel empowered and heard while interacting with the content and other visitors on a website, just as they would with the company itself. By increasing website interactivity through the implementation of social media tools, organizations can gather valuable feedback directly from the target audience and use that information for monetization, reputation management and brand enhancement, added Canive.
Platformics SocialSite Social Media Platform allows administrators to easily implement the following website features, enabling visitors to: